Business Of Music

The Business of Music for Caribbean Practitioners:

A twelve module online training programme designed by entertainment attorney and music business consultant Lloyd Stanbury. Commissioned by Caribbean Export Development Agency, on behalf of the Caribbean Network of Service Coalitions. Accessible to regional practitioners at an affordable price.

Why you should take this course.

The business of music is undergoing significant and rapid changes and requires an understanding and appreciation of complex issues related to intellectual property rights, con-tracts and the use of new and emerging technologies for production and global marketing of mu-sic goods and services. If you are a Caribbean music business practitioner operating as a re-cording or performing artist, songwriter, music producer or music business representative, this course will provide you with a foundation of understanding that will enable you to prepare your business for entry into the international music markets. It is designed for persons interested in pursuing the business of music with a view to being an exporter of music goods and services. Registered training participants are eligible to become members of the training programme discussion group that will be facilitated and managed by the programme designer Lloyd Stanbury or other suitably qualified music industry expert.

Duration of the course

The course is made up of twelve modules. Each module includes power point presentation materials with links to additional reading and resources, plus a questionnaire. The entire course can be accessed online and each module and questionnaire completed at the trainee’s pace within the time frame set by the programme. The estimated time frame for the completion of each module and questionnaire varies between sixty (60) and ninety (90) minutes. Trainee participants will have access to complete the entire course for a maximum duration of ninety (90) days from the date of registration

Information on the cost for registration and methods of payment may be accessed by contacting the relevant agency for your country as listed in the CONTACT section of this website. The training programme is available to nationals of the following countries:

  • Antigua & Barbuda
  • Bahamas
  • Barbados
  • Belize
  • Dominica
  • Dominican Republic
  • Grenada
  • Guyana
  • Jamaica
  • Saint Kitts and Nevis
  • Saint Lucia
  • Suriname
  • St. Vincent & the Grenadines
  • Trinidad & Tobago
The Business of Music (BOM) Caribbean

Course Outline

LESSON 1 – Understanding The Business Of Music

  • Introduction to the Business of Music
  • What Constitutes the Music Industry
  • Defining Industry Roles and Occupations
  • Getting Started & Formalizing Your Operations
  • Global Trends & the Caribbean Perspective
  • Types of Business Entities
  • Skills and Competences for a Successful Music Enterprise

LESSON 2 – Identifying & Assessing Development Partners

  • The Music Project Team and Partners
  • The Artist Manager
  • The Music Producer
  • The Publicity Agent
  • The Booking Agent
  • The Music Publisher
  • Music Distributor
  • Event Promoter
  • Your Legal Advisor
  • Music Copyright Collection Societies

LESSON 3 – The Artist/Project Development Plan

  • The Benefits of a Music Business Plan
  • Why do you Need a Business Plan for Music
  • Elements of a Music Project Business Plan
  • Funding your Project

LESSON 4 – Music Industry Goods & Services

  • The Recorded Music Industry
  • The Live Music Industry
  • Merchandise and Branding
  • What is meant by Brand Income

LESSON 5 – Gathering Market Intelligence

  • How to Conduct Market Research
  • Target Markets
  • Competitor Analysis
  • Current and Future Trends

LESSON 6 – Identifying and Establishing Your Niche

  • Know Your Niche Inside Out
  • Solve Your Customers Problems
  • Spreading the Word About Your Business
  • Keep Tabs on Your Niche Market Competitors
  • Be Open to New Opportunities
  • Listen to Your Customers

LESSON 7 – Your Music Marketing Plan

  • Five Essential Music Marketing Steps
  • Releasing Your Music to the Public
  • Videos
  • Merchandise as a Marketing Tool
  • Touring
  • Media Campaign & Launching Your Music

LESSON 8 – Finding & Negotiating With Purchasers and Distributors

  • The Traditional Music Distribution Set Up
  • Radical Changes in Music Distribution
  • Finding Music Distribution
  • What You Need to Know Before Doing a Distribution Deal
  • Self Distributing Your Music
  • Digital Distribution
  • Important Distribution Contract Issues

LESSON 9 – The Role of Digital Technology and the Internet

  • Digital Technology and the Music Industry
  • Digital Music Trends
  • The IFPI Digital Music Report
  • Social Media Marketing in Music
  • Social Media and Your Fans
  • Posting in Social Media
  • Your Official Website

LESSON 10 – How To Enter The Music Market and Succeed

  • Reality Check
  • Preparing for Music Business Success
  • Creating a Good Team
  • Know Your Rights
  • Take Care of Registrations
  • Put in Place Effective Distribution and Promotion
  • Follow the Money
  • Stay the Course & Maintain Good Relationships

LESSON 11 – Working With International Institutions and Organizations

  • Domestic and Regional organizations
  • International Organizations
  • International Institutions and Networking

LESSON 12 – Contracts and Protection of IP Rights

  • Intellectual Property Law (Copyrights, Trademarks & Domain Names)
  • Music Business Contracts
  • Artist Management Contract
  • Performance/Tour Contract
  • Recording Contract
  • Licensing/Distribution Contracts
  • Music Publishing Contracts
  • Each module includes written presentations, links to resource materials and a questionnaire.